Worlds — Hospitality
What if your hotel had something unique to convey, beyond the visible?
Habitat Evolutivo® for hospitality designed to resonate with guests.
New positioning
Five dimensions of evolved care.
Comfort, aesthetics, and service build tangible hospitality. Habitat Evolutivo® adds an intangible dimension — a place’s intimate identity — and turns it into experience, memory and a lasting bond with guests.
The invisible dimension means positioning, narrative and relationship with your guests.
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A place’s identity
Progettazione Evolutiva® brings out a property’s distinctive identity: its vocation, its memory, its voice. The place readies itself to welcome and look after those staying in it.
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Guest experience
Guests form a relationship with the place at a level that goes beyond aesthetics and function, perceiving coherence, care, resonance. It is an experience that remains with them — and brings them back.
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Team culture
Those welcoming and caring for guests achieve a new consciousness of their role and become custodians of the place’s identity. An aligned team makes for more coherent and authentic service — and it is authenticity that brings guests back.
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Place enhancement
Profound identity is a positioning asset, a distinctive element recognised by the market and which opens up its own entirely distinctive space for the property.
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Resonance target
We identify guest profiles in authentic resonance with the place: you know who to target and how, and your communication is more targeted.
How it works
A structured method that accompanies your hospitality.
Every hospitality property is a complex whole of spaces — reception, rooms, common areas, dining, relaxation, outdoor spaces, service — whose function, rhythm and memory differ.
Habitat Evolutivo® reads these as systems calling for differentiated attention: we listen to the place, work with Progettazione Evolutiva® on its invisible beauty, and orient each individual area to its specific function and the experience you offer.
What you receive
Practically speaking, your property gets:
- a reading of the place’s identity — its vocation translated into recognisable positioning and narrative;
- Progettazione Evolutiva® work on the property’s invisible beauty — the energy and soul of each individual place — calibrated to the function of each area and the desired experience;
- resonance target profiles, guests who naturally resonate with the place;
- a wellbeing procedure guests experience during their stay — four simple steps within the place, an experience to take home which continues to resonate;
- the involvement of the team in a shared hospitality culture;
- Habitat Evolutivo® status and its copper seal.
Three levels
There are three levels of depth — Essence, Advanced, Excellence — which function alongside the property as it currently is or is planned to be, enhancing it from within.
- Essence
- Advanced
- Excellence
The benefits
- respect for all design choices or the existing state of the property
- integration with the professionals involved
- an added evolution and enrichment dimension for everyone.
Native or Revealed: two ways to bring value to your hospitality.
With Native, we are there right from the outset — from the design phase to the very first decisions. The place’s profound identity grows together with the project, and those who build it come into the method from the inside.
With Revealed, the property is already functioning and alive when we start work on uncovering its pre-existing identity, returning it to the guest in its most authentic form.
Being present at a birth, or uncovering what is already there: two different acts, the same care. Both lead to Habitat Evolutivo® status and its seal.
Why now
People’s new needs
Today’s guests are looking for a stay that regenerates them deep down.
According to the Global Wellness Institute, wellness tourism is one of the fastest growing wellness economy sectors and is set to be worth more than one trillion dollars by 2029, with a demand that is shifting from physical to emotional and spiritual wellbeing.
This is exactly the dimension Habitat Evolutivo® works with.
Case studies
The first applications of the method in hospitality.
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Miripiri
Colli Piacentini
A Habitat Evolutivo® property designed to foster deep wellbeing. A residential seminar centre set in the Monte Pillerone nature reserve in the Piacenza hills and woodlands, at an altitude of 450 metres. It is renovated to bio-architecture standards and used for retreats, yoga, meditation, and mindful nutrition.
miripiri.eu -
Antica Casa Balsari
Borgo Ticino
A groundbreaking application of the method to hospitality. An eighteenth-century house overlooking Borgo Ticino’s main square, at the foot of Lago Maggiore. A place of stratified memory and one of the earliest T-Building interventions in evolved hospitality — a benchmark case study that helped shape the method’s vision as applied to the hospitality world.
anticacasabalsari.it
The hospitality pathway is alive and welcoming new properties.
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