Worlds — Real Estate
What untapped value lies in your next development?
Habitat Evolutivo® for premium real estate development.
What’s new
The five dimensions of renovation.
The focus of the premium real estate market is quality: architecture, materials, technology, sustainability. Habitat Evolutivo® supplements these with a dimension that is still implicit today — a place’s intimate identity — and turns it into value, positioning and market desirability.
The invisible dimension is a matter of positioning, narrative and market relationship.
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Value
New elements with which to narrate and position a building, alongside surface area, finishes and location. A differentiation lever which justifies price positioning and makes a development stand out in a market in which everything looks the same.
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Client engagement
Potential buyers make profound contact with the place during the sales journey, before the sale is finalised: this falling in love begins before they even see the home. It is an emotional bond that shortens sales timeframes and shores up price negotiations.
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Evolved residential wellbeing
With Progettazione Evolutiva® places become natural wellbeing amplifiers, attuned to the intimate needs of their future inhabitants. It is an innovative selling point that speaks to the fastest-growing demand in the market — people looking for a home that genuinely makes them feel good.
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Practitioner culture
Architects, craftspeople, suppliers and agents contribute their own innovative context, generating quality and improving processes at every level, making for fewer surprises, greater coherence between design and result, developments that flow better.
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Resonance target
We identify the profiles of people in authentic resonance with the development: you know who to go to and what to say to them, and the resulting sales messages reach the right buyer rather than a more generic audience.
The method applied to actual developments.
See the developments →
How it works
A structured method that integrates with your project.
We listen to both place and development and with Progettazione Evolutiva® we work with its invisible beauty — the energy, the soul of the place — and make all this into a distinctive market value and wellbeing for future residents.
What you get
Practically speaking, the development generates:
- a reading of the development’s identity — its vocation translated into positioning scenarios, naming, and a clear market narrative;
- resonance target profiles, structured into emotional drivers, anchor archetypes, and buying levers;
- Progettazione Evolutiva® work on the place’s invisible beauty, making it a natural wellbeing amplifier;
- a future inhabitant wellbeing procedure — four simple steps to strengthen their intentions and nurture their potential every day;
- narrative and positioning elements for communication and sales;
- development practitioner participation in a shared culture;
- Habitat Evolutivo® status and its copper seal.
Three levels
It works on three depth levels — Essence, Advanced, Excellence — alongside the architectural project, enhancing it from within.
- Essence
- Advanced
- Excellence
Benefits
- respect for all design choices
- integration with the professionals involved
- added evolution and enrichment dimensions for everyone.
Native and Revealed: two ways to add value to a development.
With Native, we are there from the outset — from the design phase, from the building site, from the very first choices. The place’s invisible beauty grows together with the project, and craftspeople, designers and suppliers come into the project from within. This is value building on origins.
With Revealed, the development is already underway or completed, and our task is to uncover a building’s pre-existing intimate identity. The place is recognised, listened to, given back to itself — and the market — in the most authentic way.
Being present at a birth, or uncovering what is already there: two different approaches to a place, the same care. Both lead to Habitat Evolutivo® status.
Partnership with Fixel
Real estate application via strategic collaboration with Fixel Real Estate.
Fixel was the outcome of the convergence of three established property value chain players — Metroquadro Home Advisor (advisory and brokerage services), Attico Interni (interiors and design contracting), Tecma (property enhancement technology) — and employs an integrated method in which design quality, technology, experience and evolved residential wellbeing work together from the earliest stages of a development.
If you have a design, construction or commercialisation development, let’s start with a conversation.
Why now
The value of wellbeing in real estate
According to the Global Wellness Institute, wellness real estate is the fastest-growing wellness economy sector, with an economic value rising from $151 billion in 2017 to $876 billion in 2025 and projected to reach $1.8 trillion by 2030.
- 151 billion dollars 2017
- 876 billion dollars 2025
- 1.8 trillion dollars projected for 2030
Habitat Evolutivo® is the most profound expression of this, meaning physical and emotional wellbeing, all the way to the identity of the place itself.
Case studies
Developments shaped by this method.
Each development tells a specific reading of the place and its potential.
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Palazzo Roccabonella
Padua
Restoration and redevelopment of a historic building in the heart of the city.
- Design: Architect Albano Salmaso.
- Owner and general contractor: Carron S.p.A.
- Advisory and brokerage services: Metroquadro Home Advisor.
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Ca' del Chiostro
Padua
A historic residence whose intangible wellbeing value was integrated into the redevelopment project.
- Design: Architect Albano Salmaso.
- Owners: Carron S.p.A., Covivio S.p.A.
- Advisory and brokerage services: Metroquadro Home Advisor.
- Communications: Tecma S.p.A.
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Domus Asteria Galilei
Padua
A place with a unique heritage — site of the historic Pinelli Library and once Galileo Galilei’s home — brought back to life with Progettazione Evolutiva® alongside architectural design.
- Design: Architect Albano Salmaso.
- Owner: Copernicus Real Estate S.r.l.
- Advisory and brokerage services: Metroquadro Home Advisor.
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Dimore Altinate
Padua
A historic monastery with cloister, now once again a place of regeneration and silence.
- Design: Architect Albano Salmaso.
- Owners: Pesce Costruzioni, Bassetto Costruzioni, Suninvest S.p.A.
- Advisory and brokerage services: Metroquadro Home Advisor.
- Communications: Tecma S.p.A.
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